Merger and Acquisition Articles

Boohoo buys Dorothy Perkins, Burton and Wallis for £25m

Boohoo buys Dorothy Perkins, Burton and Wallis for £25m


The online-only retailer Boohoo has announced they are set to acquire the digital assets and intellectual property of Dorothy Perkins, Wallis and Burton for £25.2m.

As with recent acquisitions completed by Boohoo and its rival Asos — both of which have benefited from competitors’ shop closures during the pandemic — stores are not included in the deal, leaving behind thousands of jobs at risk.

Boohoo’s Chief executive John Lyttle said: “We are delighted to announce the acquisition of the assets associated with the online businesses of the three established brands Burton, Dorothy Perkins and Wallis. Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment.”

Boohoo chairman Mahmud Kamani added: “This is a great acquisition for the group as we extend our market share across a broader demographic, capitalising on growth opportunities as more and more customers shop online.”